A Russian media, citing Reuters, claims that Samsung is considering the possibility of resuming the transfer of its smartphones to the Russian market. The company stopped sending its smartphones, chips and other products to Russia in March due to the ongoing geopolitical developments. But the Korean giant will probably resume its business in this country soon.
Russian newspaper Izvestia, citing an unnamed source, claimed that Samsung is considering resuming shipments of its smartphones to partner retailers and relaunching its official online store in October. According to the Russian newspaper, Samsung has refused to comment on these rumors.
Following the suspension of the shipment of Samsung products earlier this year, the Russian government implemented a program to legalize the import without permission from the owners of various trademarks. However, since early summer, Samsung smartphones were not available in almost any stores in Russia.
Last year, Samsung took the title of the best smartphone brand in Russia
Before the start of Russia’s invasion of Ukraine earlier this year, Samsung controlled almost 30% of the Russian smartphone market. Therefore, the share of the Korean brand in the Russian smartphone market was much higher than competitors such as Xiaomi and Apple. However, the demand for smartphones in Russia fell by 30% in the second quarter of this year compared to the previous quarter and reached the lowest level in the last 10 years.
Demand for smartphones is unlikely to fully recover for some time. However, the accuracy of this report and Samsung’s decision to launch its online store in Russia during the next month will be determined only with the passage of time. Assuming this report is true, it will be interesting to see if other manufacturing companies will follow a similar path and resume their commercial activities in Russia during October, like Samsung.