Canalys Research Institute has recently published data on global smartphone sales during the second quarter of 2022. These data show that smartphone sales have decreased by 9% during this 3-month period compared to the same period last year. Canalize Institute notes that this situation is caused by issues related to the global economy and some regional factors. During this period, Samsung was still recognized as the largest smartphone manufacturer in the world with a 21% share of the market. This achievement is partially due to the high sales of Samsung Galaxy A series budget devices.
The Galaxy A series phones have cheaper pricing, decent cameras, large batteries, and overall good performance for their price range. On the other hand, the high demand for the iPhone 13 series made Apple become the second largest smartphone manufacturer in the world with a 17% market share. Chinese brands Xiaomi, Oppo and Vivo also occupied the third to fifth positions respectively. All these companies saw a decline in the sales of their handsets in the second 3 months of this year and took 14, 10 and 9 percent of the global smartphone market, respectively.
According to the announcement of one of the analysts of Canalize Research Institute, “sellers were forced to review their tactics during the second 3-month period of 2022; Because the outlook of the smartphone market became more cautious. The reverse trend of economic growth, the decrease in demand and the increase of goods in warehouses caused sellers to quickly review their product portfolio strategy for the remaining months until the end of 2022. In the meantime, the supply of mid-range products by manufacturing companies experienced an explosive growth, and this caused the companies to focus on adjusting their approach to the supply of new gadgets; Because customers with budget restrictions are pushing their purchase options towards lower-end models.”
Tabby Zhou; Another analyst of the Canalise Institute stated that the decrease in demand for smartphones has caused concern in the supply chain and this phenomenon is completely logical; Because the decrease in demand for smartphones has reduced the number of production devices, and this issue in turn reduces the amount of demand for the equipment needed for the production of smartphones. According to him, although the problem of supplying parts and cost pressures are slowly decreasing; But the concerns in the fields of logistics and production are still strong. For example, the tightening of import rules and customs tariffs in some emerging markets has caused delays in the delivery of orders.
According to this analyst, in the short term, sellers will seek to accelerate the sales process and reduce cash pressure during the holiday season by using promotions and attractive offers before launching new products. But contrary to the growing trend of demand during the last year (which of course has stopped now), this year the income of customers has been affected by the growing inflation at the global level. In such a situation, in-depth cooperation with various channels to monitor the status of inventory and supply for sellers, identify short-term business opportunities, and at the same time maintain healthy cooperation channels in the long-term, are all considered critical.
By increasing its share of the global smartphone market by 21.4% compared to the same period last year, Apple managed to register a historical record. Samsung’s share of the global smartphone market during the second quarter of 2022 increased by 16.7 percent compared to the same period of the previous year, and the company stood in second place after Apple. Xiaomi’s share of the global smartphone market decreased by 17.6% in the second 3 months of this year compared to the same period last year. Finally, the share of Vivo and Oppo companies in the smartphone market during the second 3 months of 2022 decreased by 10 and 9.1 percent, respectively, compared to the second 3 months of 2021.