According to The Verge website, Microsoft’s contract with Activision Blizzard will help this company to launch its own app store and publish mobile games in it. Microsoft’s plans have been revealed thanks to documents filed by the UK’s antitrust regulator (CMA).
Currently, the CMA is investigating the $68.7 billion purchase of Activision Blizzard, and in this regard, it has requested various documents from Microsoft. According to reports, Microsoft’s main motivation for making this purchase is to help expand the company’s presence in the mobile game industry. These documents show that Microsoft is looking to create a next-generation multi-platform App Store. Also, Microsoft will need projects from Activision Blizzard to attract App Store and Google Play users.
This store will rely on Activision Blizzard and King Games products. These games include Call of Duty Mobile, Diablo Immortal and Candy Crush Saga. This contract will increase Microsoft’s ability to create a new generation game store that can run on all devices, including mobile gadgets, by adding content produced by Activision Blizzard studio.
Xbox relies on Activision Blizzard’s current gamer community to increase the accessibility of the Xbox Store for mobile devices and draw gamers’ attention to the new Xbox mobile platform. However, moving mobile device users away from Google Play Store and App Store requires major changes in consumer behavior. Microsoft hopes to increase the willingness of gamers to try new things by getting well-known and popular content.