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Apple’s iPhone 14 mini will be a commercial disaster if released to the market!

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According to several previously published reports, Apple has no plans to introduce the iPhone 14 mini this year. The reasons for making such a decision are not so surprising; Because most analysts cite the poor sales of the Mini series in the past. According to reports, the iPhone 12 mini was considered a commercial failure for Apple. However, the Cupertino giant decided to launch the iPhone 13 mini. But the result was another commercial failure for the American company.

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Now Apple will focus on the production of the best-selling models, the larger versions of the iPhone. Despite its more expensive price, the iPhone Pro Max model is considered one of the most successful Apple handsets. Now Apple has decided to release the basic model of its bigger iPhone. As a result, this year, instead of iPhone 14 mini, we will probably see the introduction of iPhone 14 Max. This model will use a 6.7-inch screen exactly like the iPhone 14 Pro Max.

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The failure of the iPhone 12 mini and iPhone 13 mini project will probably cause Apple to refuse to release the iPhone 14 mini.

In 2020, Apple introduced its first iPhone mini model called iPhone 12 mini. This was promising for the company’s new marketing strategy. In fact, the Cupertino giant tried to attract new customers to its ecosystem by introducing smaller, cheaper and more compact handsets. However, the work results were far from Apple’s ideal standards. 2 months after the official release of this product, the iPhone 12 mini accounted for only 6% of the total sales of iPhones. Seeing this unprecedented failure, Apple decided to stop the production of the said handset.

In the following year, Apple unveiled the iPhone 13 mini in order to compensate for past mistakes. However, this handset was once again a tragic failure for the company. In fact, the performance of iPhone 13 mini was much worse compared to its previous generation model. In other words, the share of this handset in the overall sales of the iPhone 13 series was only equal to 3%; Because this model only attracted a very limited number of customers. Therefore, Apple’s hope for the success of the iPhone 14 mini was greatly diminished. In fact, if this device is released to the market, it can cause a bigger disaster.

The poor sales of Apple’s mini iPhones come from several factors. First of all, historically, Apple users always prefer to buy more advanced iPhone models. In addition, they check which model will have a higher purchase value according to its price and features. For example, the price difference between the mini and standard iPhone models is not significant. Therefore, users prefer to choose the older model of the handset; A device that is still fast and has a bigger screen. For example, by comparing iPhone 12 mini in 2020, we will find that this handset is less popular compared to iPhone SE, iPhone 11 and iPhone XR. Therefore, the release of the iPhone 14 mini seems to be an unjustified action.

iPhone 14 series models

This year, Apple will launch new models of the iPhone 14 series. iPhone 14 Pro and iPhone 14 Pro Max 2 are the best members of this family. These handsets are the only new iPhone models with a faster Apple A16 Bionic chip and a new display design including spherical and oval holes. In addition, the upcoming iPhone Pro models will use a 48-megapixel rear camera with 8K video recording capabilities.

At the same time, the iPhone 14 and iPhone 14 Max models still use the older A15 Bionic chip and are considered the less popular flagships of the family. Now we have to wait and see if the iPhone 14 Max will really be a better option than the iPhone 14 Mini. However, users will probably still prefer pro models due to their higher attractiveness. According to rumors, future iPhone models will support always-on display with animated background images.

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Adib

Adib Zahedi is the CEO and Founder of mazhd.com. He has nearly a decade of experience in IT, including two years spent working on a Youtube Chennal. He is also an author and writes articles for mazhd.com. Has articles include tutorials and covers everything from Windows PCs to smartphone's software.

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